by Ken Gray | Oct 30, 2024 | Content Writing, Marketing, Personalisation
In the ever-evolving marketing world, connecting with the right audience has become more of a science than ever before. Enter micro-segmenting—a cutting-edge marketing strategy that brings hyper-specificity to targeting efforts, enabling marketers to engage with...
by Ken Gray | Sep 12, 2024 | Business Management, CMS and DXP, Website Design, Website Development
I’ve been building and marketing websites since 1998 and from then until now, I’ve had the pleasure and pain of working with many content management systems (CMS’s) and digital experience platforms (DXP’s). I’ve also worked with many types of clients, from large...
